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Client Performance Management Case Studies
Corus Entertainment Performance Management Case Study

Corus Entertainment

Canadian-based media and entertainment company; $787 million
revenues; 3000 employees

Client Need:

In a company that they themselves described as “excessively
Canada-nice,” management needed to set tough and demanding
performance standards, thereby raising the performance bar higher
than many people in the organization were comfortable with.

Our Solution:

Dick Grote made a presentation, “Roses, Daisies, And Weeds” at
Corus’s annual management meeting in Toronto. With examples,
illustrations and good humor he stressed the importance of fertilizing
the company’s Roses, appreciating the Daisies, and pulling its
Weeds.

Successful Result:

Dick’s speech resonated with the participants, and set in motion
the building of a more results-oriented culture. The client wrote
that Dick’s presentation, “reflected knowledge of this country and
interest in our corporate culture, in which Dick invested considerable
time well in advance of his presentation.”

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