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Client Performance Management Case Studies
John Deere Performance Management Case Study

John Deere

Agricultural and construction equipment manufacturer; $28.4 billion
revenue; 56,000 employees

Client Need:

The CEO was an ardent believer in performance management. But
not all of the company’s top 250 executives from North and South
America, Europe, China, India, and Africa were equally as
committed. This lack of commitment on the executives’ part
filtered down to middle managers.

Our Solution:

Every two years John Deere’s Global Leadership Conference
brings all 250 of the company’s top executives together. To help
these executives understand the importance of performance
management, Dick Grote was asked to present the conference-
closing speech, “The Myths of Performance Management.” His
speech was the highest rated presentation of the five-day
conference.

Successful Result:

Following the Global Leadership Conference, Deere’s CEO decided
that every one of the company’s managers should be required to
hear Dick Grote’s presentation. Dick created and hosted a DVD
video that incorporated the key elements of his presentation and
included vignettes of supervisory/employee transactions, making the
points from his speech come alive. His video became the primary
component of a three-hour performance management training program for all of Deere’s management employees.

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